TRADEMARK SERVICE

Irrespective of the business you engage in, a trademark can act as more than just an identifier for your company; it can help generate sales for years to come. Trademark registration can protect your slogan, phrase, word, company name, logo, or a design that identifies your company and/or its goods. Your logo is a symbol or a design your company uses and may be covered by trademark protection laws. Companies often apply for trademark protection for their logos. When registered, the trademark disallows others from using an exact or similar mark.

Trademark Classes

Your trademark will cover class(es) of products and/or service that you specify. It is necessary when making application that you know which it is that you want included for that will affect both your protection and your cost. We have provided a reference to the to the classes here.

A few companies have made the mistake of attempting to get by without registering their trademarks and simply place a ® sign after their trademark, hoping that will scare off any potential user of the trademark. Unfortunately, if they are found out in Singapore, they are liable up to S$100,000 in fines and up to five years in jail. And for taking such a big risk, they potentially get no payback; their competition could register the trademark AND notify the authorities of the misuse of the ® mark.

Unfortunately, being registered in another country provides no protection for your trademark in Singapore. Furthermore, it does not protect you from potential fine and imprisonment for using the ® mark.

It is possible to gain protection for your trademark without registering it, but the cost of doing so is likely to far outstrip any costs associated with registering trademark. If you wish to do so, you’ll need to build up years of building brand loyalty and then be prepared to spend profligately in court to obtain the same protection you could have obtained simply by doing it right in the first place. There is no downside to getting the protection that Trademark Registration provides to you and there is a great deal of upside.

Some trademark benefits

    1. Adds to your company’s IP and value.
    2. Registration ensures that you can safely use your trademark without worrying about any unintentional infringement on third party’s trademark.
    3. A Trademark Certificate is the best proof of your claim on the mark. This can eliminate or minimize legal conflicts over the use of the trademark.
    4. Registration enables lawful use of ® next to your trademark.
    5. Registration blocks other people from registering an identical trademark on your specified goods. (See the box on Trademark Classes above)
    6. Registration gives you a good ground to oppose any attempt by your competitors to register a confusingly similar mark.
    7. A Registered trademark is an essential preliminary to expanding your business by franchising.
    8. Registration empowers you to take legal action against counterfeiters.
    9. A Registered trademark is a corporate asset which is useful when making valuation of your company in M&A or IPO situations.

 

Professional Registration: Quick & Inexpensive

We can complete search and submission of your registration in as little as three days with what may be the best pricing structure in Singapore.

Trademark Services and Price

For all services listed below ,unless otherwise stated, including the necessary government fees.
SGD 1,300/class
You may determine which class or classes you wish to cover here

Obtaining trademark protection requires attention to detail and good communications. In the day-to-day bustle of building a business it is easy to let something such as a trademark, which is critically important but not critically urgent slide down to the bottom of your in basket. Once we are on the job, it stays at the top of our mind and we give you the comfort of knowing that we won't let you ignore the situation if problems arise.

Business Day One

Payment received/cheque clears.

Business Days One through Three

  • We will conduct the searches and generate specifications for your specified trademark class(es) to be filed.
  • We obtain verification and clearance from you prior to filing.
  • We file the application for trademark / design registration with IPOS
  • IPOS acknowledges trademark application with the Trademark Application Number.
  • We provide you with the Trademark Application Number for your file.

Note: Design application acknowledgement takes about one month from the application filing; regular trademarks fall within the three day window.

In general the following types of designs can be registered:

  • Logos
  • Product designs
  • A design for your product’s label or packaging, if it helps to identify the source of the product in the package (like the contour Coke bottle)
  • Color schemes, if they identify your product and distinguish it from competitors

During the waiting period the applicant able to place a  on the trademark once the trademark has been filed. (This will be replaced by ® once the registration is complete.)

During the following two to nine months:

  • Stage One IPOS carries out cross-examination on trademark in accordance to Trade Mark Act. If required, Trademark Office will seek clarifications and if necessary, amendments to rectify or re-file the case as deemed via additional costs. We will act as your intermediary to ensure you don't unintentionally ignore their questions.
  • Stage Two Upon successful completion of the Examination Stage by IPOS, the trademark application goes into the Publication Stage. The trademark is published in Trademark Journal that can be accessed by any member of public for opposition to the use of the mark. If opposed, appropriate responses/legal actions have to be taken by the applicant. (The responding to opposition or legal action is outside the scope of our quoted fee.)
  • Stage Three If no opposition is received, there is successful registration of trademark. A Certificate of Registration will be generated by IPOS that will be valid for ten years. The certificate will be emailed to you.
Important Note!

As the rule of law has become increasingly important in Asian business, the need to cross all your t's and dot all your i's is becoming critically important. Failure to register your trademark leaves you vulnerable to usurpation by unethical persons who make their living out of trademarking the marks of others and then demanding payment from them so that the victims can use the trademarks that they thought were their own.

Don't allow yourself to be caught in this expensive trap.  Contact us now for further information or to get started on your application.

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